It is a market that has developed at breakneck speed, but what exactly does it weigh? To find out, the Hôtes-Insolites agency commissioned the Protourisme firm. The point on this market in ten key figures.
3600 listed accommodations
This is the number of unusual accommodations listed in France, for a total of nearly 10,000 accommodation modules. Just over 500 of these sites are campsites, the others are mainly bed and breakfasts or lodges. “This upstream census required several months of research to lead to the creation of a national database, which had never been established before, explains the Hôtes-Insolites agency. The research was carried out in two stages: it was first necessary to go around the 26 sites specializing in the referencing of unusual accommodation in France as well as the main large platforms such as Airbnb and Booking and the Leboncoin site, and then resume keyword research on all French departments. »
142 euros on average
The Hôtes-Insolites agency then commissioned the specialist firm Protourisme to interview the hosts. Of the 3,000 interviewed, 370 agreed to provide their figures. Figures from which it appears in particular that the average budget for one night reaches 142 euros per room.
1.7 nights
This is the average length of stay in unusual accommodation, as noted by the professionals interviewed.
A turnover of 220 million euros
All the data collected makes it possible to estimate an overall turnover of 220 million euros in France on the unusual accommodation market.
40% of accommodations are very recent
Since its appearance at the end of the 90s, unusual accommodation has developed very irregularly, notes the Hôtes-Insolites agency. Despite a sharp drop in prices in 2020 due to the pandemic, this market has experienced a very marked boost in recent years, since 40% of unusual accommodations have seen the light of day since 2018.
75%
This is the share of unusual accommodation that offers hotel services (breakfast, beds made on arrival, cleaning included, etc.). “If the first accommodations (teepees, trailers and perched huts) were in “Robinson Crusoe” mode, this time is now over, analyzes the Hôtes-Insolites agency: only 4% of the accommodations questioned offer no comfort (nor water , or electricity) while 17% offer a hot tub or sauna type service. 58% of sites offer wifi access.
9.4/10
This is the average rating of unusual hosts on the Google, Tripadvisor, Facebook and Booking sites. Exceptional scores, therefore, for the 200 establishments selected at random by the Hôtes-Insolites team.
Between 31 and 45 years old
The clientele of unusual accommodation is mainly made up of couples between the ages of 31 and 45.
47%
This is the proportion of customers who live less than two hours away from the unusual accommodation they have rented. 37% are between two and four hours away, 13% come from further away.
3%
This is the proportion of customers coming from abroad. Perhaps the greatest development potential for this market segment, notes the Hotes-Insolites agency.
