Organized at the initiative of the Agence Savoie Mont Blanc (ASM), the #DemainSavoieMontBlanc operation aims to “guarantee a tourist economy with positive impacts”.
Nearly 300 participants, from eleven mountain territories, gathered during twenty-six workshops: the first part of the #DemainSavoieMontBlanc operation, organized since last year, has delivered its conclusions. This major field survey, which aims to “guarantee a tourist economy with positive impacts” in the mountains, has even given rise to the drafting of a white paper.
Three themes were identified by the speakers: the territory, pioneer of innovation; the mountain, a destination for the future and a territory to live and share. In each area, several lines of work have been advanced: decarbonizing mobility, empowering visitors, winning back young customers, balancing relations with residents, etc.
Towards “a new shared vision” of alpine tourism
In addition, #DemainSavoieMontBlanc will be extended by the creation of a Mountain Collective”. Federated around a tight steering committee around players in the field, the members of this body will be appointed following meetings organized in October for a first high point in the fall.
“Led by the Agence Savoie Mont Blanc, the Mountain Collective will aim to bring out a new shared vision of alpine tourism, by supporting its concrete deployment in the territories”, specifies Christelle Ferrière, the deputy general manager of the ASM.
To discover all of the work that follows this collective reflection,
