Google, Médiamétrie, but also Fevad and L’Echo touristique have compiled data to provide a snapshot of digital trends, just before the summer. It was on the occasion of the Enjeux E-tourisme, an event dedicated to decision-makers in e-tourism and tourism.
Is the strong recovery in danger of running out of steam with galloping inflation? What about the impact of CSR issues? Which brands are doing well on the internet? How is Europe increasing the regulations applying to travel sites? To answer these questions, L’Écho touristique and the Federation of e-commerce and distance selling (Fevad) co-organized the 29th edition of the E-tourism Challenges.
This event brought together around thirty tourism pros, with two quality speakers who shared the major trends in digital applied to travel, but also some concerns. They are Charles-Antoine Duron, head of travel industry at Google France, and Lloyd Mullender, director of studies and clientele at Médiamétrie.
1. Acceleration
As a preamble, Marc Lolivier, general delegate of Fevad, shared the figures for the first quarter. Internet travel distribution has picked up momentum in recent months. Online sales of tourism, transport and leisure services jumped by +138.5% in the first quarter of 2022, compared to the same quarter in 2021.
What about 2019, the benchmark year for our sector? “We have found the level of 2019 on our panel of leading tourism sites,” he explains. We have caught up, in a way, the delay “due to the pandemic. “We hope that this trend will continue, provided of course that economic, economic and geopolitical concerns do not increase. »
